FOR VIETNAMESE BUSINESS
Program Objectives
To support Vietnamese businesses in building a strategic foundation when first entering the Arab market
To reduce risks associated with market entry and inappropriate sales model selection
Target Participants
Vietnamese businesses exploring or with limited experience in the Arab market
SMEs and mid-sized enterprises
Suitable for companies with low to medium initial market development budgets
Key Training Content
Overview of the Arab market, customer segments, and consumer behavior
B2B and B2C market characteristics in the Middle East
Analysis of market entry models: direct export, distributor, and agent
Sales strategy development aligned with product characteristics and company scale
Key considerations when approaching Arab partners and customers
Delivery Format
Thematic workshops (offline or hybrid)
Flexible duration based on business needs
Value Delivered
Clear market direction before sales execution
Optimized use of resources and budget during early market entry
Program Objectives
To equip Vietnamese businesses with the knowledge and skills to work effectively with Arab partners
To enhance negotiation capabilities and long-term partnership building
Target Participants
Vietnamese companies currently working or preparing to work with Arab partners
Management, sales, export, and external relations teams
SMEs and mid-sized enterprises with low to medium budgets
Key Training Content
Arab business culture and communication etiquette
Decision-making styles and trust-building in partnerships
Negotiation strategies and contract discussions
Practical case studies based on real business scenarios
Delivery Format
Short-term training programs (1–2 days)
Combination of theory and case-based discussions
Value Delivered
Reduced cultural misunderstandings and conflicts
Improved negotiation outcomes and partnership success rates
Program Objectives
To ensure Vietnamese businesses are legally, technically, and operationally prepared for exporting to the Arab market
To minimize risks in international trade and export transactions
Target Participants
Vietnamese manufacturers and exporters
Agriculture, food, FMCG, and industrial sectors
SMEs and mid-sized enterprises with low to medium budgets
Key Training Content
Halal certification and relevant technical standards
Logistics processes, Incoterms, and international payment methods
Export and cross-border transaction risk management
Compliance requirements when working with Arab partners
Delivery Format
In-depth training combined with small-group advisory
Direct interaction with industry experts
Value Delivered
Legal and operational export readiness
Reduced unexpected costs and commercial risks
FOR ARAB BUSINESS
Program Objectives
To provide Arab businesses and investors with a comprehensive overview of Vietnam’s investment environment
To support accurate and effective investment decision-making
Target Participants
Arab businesses and investors exploring the Vietnamese market
Mid-sized and large enterprises
Suitable for medium to high budgets
Key Training Content
Overview of Vietnam’s investment environment and policies
Priority sectors and high-potential investment opportunities
Case studies of successful investment projects
Key considerations when entering the Vietnamese market
Delivery Format
Investment seminars
Online or offline delivery
Value Delivered
Clear understanding of Vietnam’s market landscape
Reduced risks during the exploration and decision-making phase
Program Objectives
To prepare Arab businesses with the necessary knowledge and strategies for company establishment or joint ventures in Vietnam
To optimize the Vietnam market entry process
Target Participants
Arab companies planning investment, company setup, or joint ventures
Mid-sized and large enterprises
Suitable for high budgets
Key Training Content
Company establishment procedures in Vietnam
Common investment models and legal structures
Taxation, labor, and early-stage operations
Key governance and compliance considerations
Delivery Format
Customized corporate training programs
Content tailored to individual company needs
Value Delivered
Efficient and structured market entry into Vietnam
Reduced legal and operational risks
Program Objectives
To support Arab businesses and investors in developing sector-specific investment strategies in Vietnam
To assess feasibility before executing partnerships
Target Participants
Large enterprises and strategic investors
High-budget, medium- to long-term investment focus
Key Training Content
In-depth sector-specific analysis
Market, cost, risk, and potential assessment
Investment strategy and proposal preparation
Directional partner identification in Vietnam
Delivery Format
Strategic analysis and pre-feasibility training programs
Project-based, in-depth engagement
Value Delivered
Well-grounded investment decisions with clear strategic direction
Optimized resource allocation prior to execution